10 bespoke app recommendations for Social Media Marketing

X (formerly known as Twitter)

by Twitter

“X, formerly known as Twitter, is a pioneering social networking service that revolutionized digital communication. Founded in 2006 and rebranded in 2023, X stands as one of the most influential social media platforms globally. Renowned for its microblogging feature, X empowers users to share thoughts, images, and videos within a concise format, fostering dynamic interactions through likes, retweets, and direct messages. With innovative features like communities and Birdwatch, X continues to shape public discourse, connecting over 100 million active voices worldwide.”

Pricing: $3 per month

Buffer

by Buffer

Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer's suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively.

Pricing: $6.00 per month

Pause

by Raftlabs

Pause isn’t your typical productivity app—it’s your trusty wingman in the ongoing battle against focus-stealing social media and endless video feeds. With Pause, you regain control over your time and attention.

How does it work? Simple. Set roadblocks for those time-sucking apps that threaten to derail your productivity. When you attempt to open them, Pause steps in, forcing you to hit the brakes and think twice. Do you really need to mindlessly scroll through your feed right now, or could that time be better spent on something more important?

But Pause is more than just a tool; it’s your steadfast partner in maintaining focus. Whether you’re racing against deadlines, acing exams, or simply craving some peace and quiet, Pause empowers you to thrive in a world overflowing with distractions.

Pricing: Free

Hootsuite

by Hootsuite Media

Social media is a wild place to do business. That's why thousands of brands rely on Hootsuite's tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Pricing: Visit Website

Google Ads

by Google

Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map.

Pricing: Visit website

Instagram

by Facebook

Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts.

Pricing: Not provided by vendor

HubSpot Marketing Hub

by HubSpot

HubSpot provides an all-in-one platform of tools to help businesses generate more leads for their business. Forms, landing pages, email marketing, SEO tools, social media marketing, blogging -- it's all available in the software so you can generate leads and grow your business. Plus, analytics tools are baked right in, so you can measure and continually improve your lead generation efforts. Sign up for free, and enjoy the benefits of using all-in-one lead generation software.

Pricing: Visit website

X Pro

by Twitter

X Pro, previously known as TweetDeck, is an exclusive, subscription-based social media dashboard tailored for managing X [Formerly known as Twitter] accounts. Acquired and integrated by Twitter Inc. before the rebranding to X, it has been a favored tool for its robust functionality in sending tweets, receiving updates, and profile management through the X API. As of July 2023, X Pro has transitioned to serve verified users only, reinforcing its commitment to premium social media engagement and management.

Pricing: $8 per month

Loomly

by Loomly

Loomly is a social media management platform designed to streamline the process of creating, scheduling, and analyzing social media content across various platforms. It’s suitable for individuals, non-profit organizations, and businesses. With Loomly, you can easily collaborate, publish, and measure your company’s social activities. Whether you’re a creator, brand, agency, marketing team, or solo freelancer, Loomly provides a flexible and user-friendly solution.

Pricing: $32 per month

Draftly

by RaftLabs

Draftly is a powerful AI-powered platform designed to help you grow your LinkedIn presence effectively. With its personalized content creation tools, you can effortlessly transform your ideas into viral posts, draw inspiration from trending articles, and repurpose existing content into fresh, engaging formats.
The features below not only make it easy to maintain a steady and regular LinkedIn presence but also save you valuable time:

• Instant Posting: You can post updates immediately whenever you have something important to share.

• Planned Scheduling: You can schedule posts to go live at specific times in the future. This is great for planning, especially if you know you’ll be busy.

• Smart Queuing: Draftly can queue up your posts and automatically share them at the best times to keep your profile active and visible to your network.

Whether you’re an individual looking to amplify your voice or a business aiming to expand your reach, Draftly equips you with the tools to create, schedule, and engage effectively on LinkedIn, ensuring your unique needs are met.

Pricing: $19/month