Custom Software, AI, & Business Automation

Custom software, AI agents, and automation built to fix a specific business problem.

We scope the work in 2 weeks at fixed price, ship in 12, and hand over the code. 100+ products delivered to teams from early-stage startups to Vodafone, T-Mobile, and Nike.

See our work
4.9 / 5
on Clutch
3 weeks
to working prototype
100+
products shipped
No obligation
discovery call

From the last 12 months

Voice AI · Research

Text-based interviews converted to automated phone calls

6× deeper insights

AI Automation · Ops

Manual invoice OCR across 40+ gas stations

20k+ txns day one

Loyalty · Retail

SuperValu & Centra loyalty platform with receipt validation

1,062 users in 4 weeks

SaaS · Logistics

Multi-carrier shipping hub for Indonesian eCommerce

2,000+ shipments yr 1
4.9 / 5 on ClutchSee all work

Trusted by

Vodafone
Nike
Microsoft
Cisco
T-Mobile
Aldi
Heineken
GE

Results we've delivered

Projects that started like yours

Voice AI · Research

We turned a text-based AI interview platform into voice calls. Drop-off rates collapsed.

We transformed a text-based AI interview platform into a voice-first system that conducts automated phone interviews globally, eliminating user friction and delivering richer insights through natural conversations.

12 weeks
from concept to launch
6x
deeper insights than traditional surveys
Real-time
insights delivered the moment each interview ends
Read case study
AI Phone Agent To Conduct Voice Interviews at Scale
Gas Station Management Software Case Study
Operations · AI

We replaced manual invoice processing at 40+ gas stations with AI-powered OCR. It handled 20k+ transactions the first day.

Purpose-built gas station management software using AI-based OCR to automate invoice processing and unify inventory, sales, and vendor tracking across 40+ locations.

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Multi Carrier Shipping Software
SaaS · Logistics

We gave Indonesian eCommerce sellers a multi-carrier shipping hub. 70+ countries, 2,000+ shipments in year one.

Multi-carrier shipping SaaS built for fast-growing eCommerce businesses in Indonesia. Shopify-integrated with instant Aramex, FedEx, DHL, and UPS rate comparisons.

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AI OCR Loyalty Platform
Loyalty · Retail

SuperValu and Centra needed a loyalty platform. We shipped one that acquired 1,000+ users in 4 weeks.

We built an AI-powered loyalty platform for Musgrave's SuperValu and Centra that automates receipt validation with 99.9% accuracy, acquiring 1,062 users in 4 weeks.

Read case study
See all projects

What we believe

We don't believe in "AI transformation". We quietly remove the parts of your business that nobody enjoys doing. You get back the hours, the margin, and the focus to grow the parts only you can.

01

Outcomes, not output

We measure ourselves on hours saved and revenue earned, not lines of code or sprints completed.

02

Ownership, not task completion

We treat your product as our own. We own the outcome, stay when things get hard, and don't cut corners. Most clients stay 3+ years because of it.

03

No fluff

No 80-page proposals, no 'discovery' that's really billing. We start with a working prototype in week three.

Have a specific problem?

Tell us what it is. We respond within 1 business day with an honest take on what it costs and how long it takes.

Why us

We own the outcome. We don't disappear. That's why clients stay.

  1. Only what you need

    Every feature ties to a specific business goal. You get what you need to launch. Not a bloated spec that takes twice as long and ships half-baked.

  2. We show up

    Production fire at 11pm? We're there. We take ownership, fix fast, and keep your business running when it matters. No hiding behind tickets.

  3. Expert, not yes-men

    If the idea won't work, we say so before a line of code is written. Honest advice saves you more than a team that nods along.

Common questions

Custom software development starts at around $10,000 for an MVP with 1–2 core features and scales to $20,000–$40,000 for full-featured products. Enterprise platforms and complex AI systems are quoted based on scope. We agree on scope and cost before development starts. No surprises.
Most clients have a working prototype within 3 weeks of kickoff. Full product builds typically complete in 8–16 weeks. You see progress at every milestone before the next payment.
We've worked across healthcare, hospitality, fintech, logistics, retail, loyalty programs, and media. Each has different rules and user expectations. We adapt to those rather than applying a generic template.
We build in milestones. If a direction isn't working, we raise it before the next phase starts, not after months of work. You're never locked in past the current milestone. We'd rather lose a project than waste your budget on the wrong thing.
We figure out what's broken before we write code. Most agencies take a brief and start coding. We spend 2 weeks mapping the real problem first: users, workflows, data, and the metrics that tell you it's working. The result is a scoped, costed build with no surprises mid-way.
Yes. Most clients are non-technical. We explain tradeoffs in business terms, not engineering jargon, and handle all technical decisions. You focus on outcomes.

Let's connect

Name the problem. We'll tell you what it costs to fix, and when.

Most clients come to us with one of three things: a process bleeding money, systems that don't connect, or a product idea with no team to build it. We give a straight answer on scope, cost, and timeline. We respond within 1 business day.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • All conversations are NDA-protected.

From the blog

Thinking from the field