Custom Software, AI, & Business Automation

Every agency will tell you what to build. We'll tell you if you should.

RaftLabs diagnoses business problems then builds the right fix: AI agents, automation, or custom software. Projects scope in 2 weeks and ship in 12. Fixed price. You keep all the code.

See our work
4.9 / 5
on Clutch
3 weeks
to working prototype
100+
products shipped
No obligation
discovery call

From the last 12 months

Voice AI · Research

Text-based interviews converted to automated phone calls

6× deeper insights

AI Automation · Ops

Manual invoice OCR across 40+ gas stations

20k+ txns day one

Loyalty · Retail

SuperValu & Centra loyalty platform with receipt validation

1,062 users in 4 weeks

SaaS · Logistics

Multi-carrier shipping hub for Indonesian eCommerce

2,000+ shipments yr 1
4.9 / 5 on ClutchSee all work

Trusted by

Vodafone
Nike
Microsoft
Cisco
T-Mobile
Aldi
Heineken
GE

Results we've delivered

Projects that started like yours

Voice AI · Research

We turned a text-based AI interview platform into voice calls. Drop-off rates collapsed.

We transformed a text-based AI interview platform into a voice-first system that conducts automated phone interviews globally, eliminating user friction and delivering richer insights through natural conversations.

12 weeksfrom concept to launch
Read case study
AI Phone Agent To Conduct Voice Interviews at Scale
Gas Station Management Software Case Study
Operations · AI

We replaced manual invoice processing at 40+ gas stations with AI-powered OCR. It handled 20k+ transactions the first day.

20k+

transactions processed in a single day

Read case study
Multi Carrier Shipping Software
SaaS · Logistics

We gave Indonesian eCommerce sellers a multi-carrier shipping hub. 70+ countries, 2,000+ shipments in year one.

2k+

shipments across 70+ countries in the first year

Read case study
AI OCR Loyalty Platform
Loyalty · Retail

SuperValu and Centra needed a loyalty platform. We shipped one that acquired 1,000+ users in 4 weeks.

1K+

users acquired within the first 4 weeks

Read case study
See all projects

How we can help

Seven problems we know how to fix.

Most broken operations have one of seven root causes: manual processes, disconnected tools, missing software, outdated systems, slow reporting, error-prone handoffs, or ideas with no team to build them. We find the one that's costing you and fix it. Sometimes with a new app, sometimes with an AI agent, often both.

01 / 07

Product strategy & design

Before we write code, we spend two to three weeks mapping the problem: users, workflows, data, and the metrics that tell you it's working. You get a prototype to test with real users before production code exists. This kills bad ideas before they become expensive mistakes, and produces a concrete scope with clear costs before development starts.

  • Clickable prototype in 3 weeks — tested with real users before production code exists
  • Scope, cost, and timeline locked before development starts — no surprises mid-build
  • Every user journey, data model, and API dependency documented and handed to engineering
  • Risk map that surfaces the hard technical problems before they stall the project
  • User interviews and competitive benchmarking included — not extras billed separately
  • Dev-ready Figma file and technical architecture handed to engineering on day one of the build
Learn more

What we believe

We don’t believe in “AI transformation”. We believe in quietly removing the parts of your business that nobody enjoys doing, giving you back the time, the margin, and the focus to grow the parts that only you can.

01

Outcomes, not output

We measure ourselves on hours saved and revenue earned, not lines of code or sprints completed.

02

Ownership, not task completion

We treat your product as our own. We own the outcome, stay when things get hard, and don't cut corners. Most clients stay 3+ years because of it.

03

No fluff

No 80-page proposals, no 'discovery' that's really billing. We start with a working prototype in week three.

What clients say

Rated 4.9 on Clutch. Here's what clients actually said.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Niccolo Pescetelli
Niccolo Pescetelli
Co-founder & Director, PSi

Working with RaftLabs felt like having an extension of our own team. They're extremely nimble and responsive, adapting quickly to changing startup needs. I highly recommend them, especially for small and mid-sized companies.

01 / 14

Have a specific problem?

Tell us what it is. We respond within 1 business day with an honest take on what it costs and how long it takes.

Why us

We own the outcome. We don't disappear. That's why clients stay.

  1. Only what you need

    Every feature ties to a specific business goal. You get what you need to launch. Not a bloated spec that takes twice as long and ships half-baked.

  2. We show up

    Production fire at 11pm? We're there. We take ownership, fix fast, and keep your business running when it matters. No hiding behind tickets.

  3. Expert, not yes-men

    If the idea won't work, we say so before a line of code is written. Honest advice saves you more than a team that nods along.

Who we serve

The industry changes. The broken process usually looks the same.

Pick yours. We'll show you the kind of work we do for businesses just like you: real problems, real systems we've built. If you don't see your industry, that's often the most interesting conversation we have.

Healthcare

Paper workflows, compliance risk, and patient portals that patients don't use.

  • Remote patient monitoringReal-time vitals, alerts, and care team dashboards — HIPAA compliant.
  • AI intake & triageQualifies symptoms, routes patients, and cuts front-desk triage volume significantly.
  • Clinical data platformCentralised EHR integration, audit trails, and role-based access control.
See our healthcare work
From our portfolioHIPAA-compliant telehealth app·150+ hospitals on platform

Don't see your industry? Talk to us anyway

Common questions

Custom software development starts at around $10,000 for an MVP with 1–2 core features and scales to $20,000–$40,000 for full-featured products. Enterprise platforms and complex AI systems are quoted based on scope. We agree on scope and cost before development starts. No surprises.
Most clients have a working prototype within 3 weeks of kickoff. Full product builds typically complete in 8–16 weeks. You see progress at every milestone before the next payment.
We've worked across healthcare, hospitality, fintech, logistics, retail, loyalty programs, and media. Each has different rules and user expectations. We adapt to those rather than applying a generic template.
We build in milestones. If a direction isn't working, we raise it before the next phase starts, not after months of work. You're never locked in past the current milestone. We'd rather lose a project than waste your budget on the wrong thing.
We diagnose before we build. Most agencies take a brief and start coding. We spend 2 weeks mapping the real problem first: users, workflows, data, and the metrics that tell you it's working. The result is a scoped, costed build with no surprises mid-way.
Yes. Most clients are non-technical. We explain tradeoffs in business terms, not engineering jargon, and handle all technical decisions. You focus on outcomes.

Let's connect

Name the problem. We'll tell you what it costs to fix, and when.

Most clients come to us with one of three things: a process bleeding money, systems that don't connect, or a product idea with no team to build it. We give a straight answer on scope, cost, and timeline. We respond within 1 business day.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • All conversations are NDA-protected.

Tell us what's broken.

From the blog

Thinking from the field