Custom Software Development Services | AI, Automation & RPA

Custom software development & AI services. We scope your problem — not our menu.

RaftLabs builds AI agents, automation pipelines, custom software, and voice AI for businesses with real problems to solve. Every engagement starts with a one-week scoping sprint, not a quote. Fixed price. 12-week delivery.

See our work

Recent work

Voice AI · Research

Text-based interviews converted to automated phone calls

6× deeper insights

AI Automation · Ops

Manual invoice OCR across 40+ gas stations

20k+ txns day one

Loyalty · Retail

SuperValu & Centra loyalty platform with receipt validation

1,062 users in 4 weeks

SaaS · Logistics

Multi-carrier shipping hub for Indonesian eCommerce

2,000+ shipments yr 1
4.9 / 5 on ClutchSee all work

RaftLabs offers custom software development services including AI development, voice AI, automation, MVP builds, mobile apps, legacy modernisation, and dedicated development teams. Fixed price, 12-week average delivery.

100+ Products in Production

Products in production
100+
across 6 continents since 2020
Weeks avg. delivery
12
from kickoff to production launch
AI products shipped
40+
agents, voice bots, automation pipelines

Trusted by

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures

Our services

Most clients arrive with one of three things: a process bleeding money ( AI & automation ), systems that won’t connect ( custom software ), or a product idea that needs validating before the full build budget is committed ( MVP & product ). Not sure which? Jump to a discipline below.

01Most requested8–16 weeks

AI Development

Your team is doing work that software should handle. Copying data between systems, chasing approvals, re-entering information. It costs real hours every week and compounds as you grow.

Purpose-built AI agents, generative AI products, and intelligent systems connected to the tools you already use. No generic chatbots. Each system is scoped for your exact process, tested against your data, and handed over with documentation your team can maintain.

Operations · AI Automation

20k+ transactions day one

Manual invoice OCR across 40+ gas stations replaced with an AI agent that processes thousands of transactions daily

What we deliver

  • Invoice processing from vendor emails: no manual entry
  • Support ticket routing and triage without a human in the loop
  • Document data extraction synced to your CRM, ERP, and Slack
  • 20,000+ daily transactions at a gas station chain on day one
  • Lead qualification that scores, tags, and routes enquiries in real time
  • Nightly reports pulled from multiple systems and delivered to the right inbox: no manual compiling
026–10 weeks

Voice AI Development

Your team answers the same calls every day. Appointments, lead qualification, basic support. At $15–25 per agent hour, these calls are expensive. They don't stop after business hours.

Real-time voice agents that answer, qualify leads, book appointments, and escalate complex cases with a written summary. They understand natural speech, handle interruptions, and run hundreds of simultaneous calls without adding headcount. Any service business losing leads to after-hours voicemail gets them back.

Market Research · Voice AI

6× deeper insights

Phone-based surveys replaced a static form. Respondents gave longer, unprompted answers and completion rates doubled.

What we deliver

  • Handles natural speech, accents, interruptions, and background noise reliably
  • Hundreds of simultaneous calls: no hold times, no staffing spikes after hours
  • Every call transcript and outcome written to your CRM or ticketing system automatically
  • Escalation logic built in: complex cases handed to a human with a full call summary
  • Outbound campaigns for appointment reminders, payment follow-ups, and re-engagement
  • Tested across UK, US, Irish, and Australian accents before handoff, so accent gaps never reach your callers.
034–10 weeks

Automation & RPA

Your team manually copies data between tools that should talk to each other. Every handoff is a chance for an error. Every repeated task is an hour you're paying for that software should handle.

We connect the apps your team already uses — Zapier, Make, N8N, or custom pipelines — so data flows without manual re-entry. Where no API exists, we deploy RPA bots that replicate human actions at machine speed. The result: fewer errors, less overhead, and hours given back every week.

Operations · Workflow Automation

15h/week saved

Manual data re-entry between CRM and billing system replaced with an automated pipeline. Finance team reclaimed 15 hours per week.

What we deliver

  • New deal closes in your CRM, invoice generated and sent automatically
  • Form submissions routed to the right team with no human triage
  • RPA bots processing data in legacy systems that have no API
  • Zapier / Make / N8N workflows that replace daily manual copy-paste tasks
  • N8N self-hosted automation for full data control and no per-task fees
  • Custom integration pipelines where off-the-shelf connectors hit their limits
044–10 weeks

MVP & Product Development

Most projects fail before they start. The wrong assumption gets funded, the wrong feature gets built, and the pivot happens after the money is spent. You need to de-risk the core idea before committing the full build budget.

We validate before we build. A 4–6 week proof of concept proves whether the riskiest technical piece will work in your environment. A 6–10 week MVP gets a working product in front of real users. Both produce a concrete scope, fixed price, and go/pivot/stop decision before production infrastructure is committed.

Fintech · AI MVP

4 weeks to decision

A 4-week credit-risk classifier PoC proved the model would hit target precision before any production infrastructure was built

What we deliver

  • 4–6 week PoC targets the riskiest technical assumption: working artefact, not a slide deck
  • 6–10 week MVP tested with real users before production code scales
  • Clickable prototype before any code is written: scope, cost, and timeline locked at this stage
  • Clear go / pivot / stop recommendation with the evidence behind it
  • Every user journey, data model, and API dependency documented before engineering starts
  • Dev-ready Figma file and fixed-price agreement at the end of discovery
0510–16 weeks

Custom Software Development

You've outgrown off-the-shelf. Your team maintains spreadsheets to bridge software gaps, waits on developers for changes that should take minutes, and loses data whenever two systems don't talk to each other.

You get what off-the-shelf software can't cover. You own the code outright: no per-seat fees, no vendor roadmap.

Logistics · Custom Platform

11h/week saved

Replaced spreadsheets and five disconnected tools with a single fleet management platform that the ops team now runs without IT

What we deliver

  • Dashboards that consolidate five separate systems into one view
  • Client portals that replace PDF email chains
  • Internal tools built around your exact approval and reporting logic
  • Marketplace platforms with pricing rules no SaaS will ever support
  • Multi-tenant SaaS with subscription billing, role-based access, and usage analytics
  • Full code ownership transferred at handoff: no licence fees, no vendor dependency

Specific services

0610–14 weeks

Mobile App Development

Your mobile experience is costing you customers. It's slow, hard to update, unreliable under load. Your users judge your business by the app they hold in their hand. They don't give second chances.

iOS and Android for two situations: customer-facing apps (loyalty, booking, delivery, appointments) and field team tools (inspections, audits, site surveys). Both built to work offline. Weekly update cycles because slow feedback turns small bugs into expensive ones.

Hospitality · Guest App

4.8 App Store rating

Hotel check-in, room service, and concierge requests moved to a native app. Front-desk calls dropped and guest ratings climbed.

What we deliver

  • Native iOS and Android or cross-platform React Native, whichever fits the use case and budget
  • Offline-first architecture: works in basements, warehouses, and areas with no signal
  • Customer-facing: loyalty, booking, delivery, and appointment management
  • Field team tools: inspections, audits, and site surveys with photo capture and sync
  • Push notifications, in-app payments, and third-party integrations, not a separate scope item
  • App Store and Google Play submission managed: compliance review, screenshots, and metadata included

Specific services

07Phased, 12–24 weeks

Legacy Software Modernization

Your critical business operations run on software nobody fully understands anymore. The original developer left, the docs are gone, and touching anything breaks something else. Every new hire needs six weeks to get oriented.

Replace FoxPro databases, Access tools, decade-old PHP systems, and Excel workbooks that now run critical business operations. We audit, map every dependency, and rebuild in phases so nothing stops. The old system stays live until the new one is proven.

Retail · System Rebuild

Zero data loss

A 20-year-old FoxPro system running daily retail operations replaced in phases over 18 weeks. The business never stopped.

What we deliver

  • Old system stays live until the new one is fully tested: zero big-bang cutover risk
  • Full dependency map completed before writing a line of new code
  • Data migration: zero tolerance for data loss. Every record verified at handoff.
  • Works with FoxPro, Access, old PHP, Excel-run operations, and custom desktop software
  • Performance and security audit of the old codebase: find out what was hiding before it bites you
  • New stack chosen for long-term hireability. Your team can recruit for it without us.
08Starts within 1 week

Dedicated Development Teams

You have a scoped project but not a team to build it. Hiring full-time takes three to six months. Agencies give you juniors and call them a team. You need senior engineers embedded and accountable within a week.

We embed senior engineers directly into your existing team by discipline: frontend, backend, DevOps, design, QA, or project management. They work in your tools, join your standups, and own outcomes, not just tickets. Matched to your stack within a week, no recruitment overhead, no 3-month notice periods.

SaaS · Embedded Engineering

5 days to first PR

Two senior engineers embedded into a product team, onboarded to the codebase, and shipping to production in the first week

What we deliver

  • Frontend engineers: React, Next.js, TypeScript, Tailwind. Pixel-perfect and performant.
  • Backend engineers: Node.js, Python, Go, PostgreSQL, GraphQL. APIs that scale.
  • DevOps & cloud: AWS, GCP, Docker, Kubernetes, Terraform, CI/CD pipelines
  • UX/UI designers: Figma-first, research-led, design systems that hold at scale
  • QA engineers: automated test suites, Playwright, Cypress, zero-regression delivery
  • Project managers: sprint delivery, stakeholder reporting, milestone accountability
09Most requested30 days to first results

Growth Marketing

Most development companies finish the build and hand it over. You spend the next six months briefing a marketing agency on what the product does, while competitors who launched later are already ranking and acquiring users.

Product development and marketing running in parallel — under one roof. Go-to-market strategy, SEO, paid acquisition, lifecycle email, and analytics start alongside the build so you arrive at launch with momentum, not a blank slate.

SaaS · Growth Marketing

40% organic MRR

SEO foundation built from zero alongside the product build. Organic trial signups account for 40% of new MRR at month four.

What we deliver

  • Go-to-market strategy tied to your ICP, unit economics, and launch timeline
  • SEO and AI visibility foundation: technical audit, keyword clusters, content calendar
  • Performance marketing: Google Ads and paid social with proper attribution from day one
  • App Store Optimization: ranked for the right keywords before app store launch
  • Lifecycle email sequences that convert trial users to paying customers
  • Analytics and attribution that show which channels generate revenue, not just clicks

Specific services

How it works

From first call to shipped product: how every build runs.

The same four steps on every engagement. A 6-week voice AI deployment runs the same shape as a 16-week enterprise build.

  1. Week 1
    01

    Discover

    We spend the first week understanding the problem, not presenting a solution. Discovery session, interviews with the people closest to the work, workflow mapping, and a technical audit of what you already have. You leave knowing exactly what's broken and why previous attempts didn't fix it.

  2. Weeks 2–3
    02

    Design

    Low-fidelity wireframes before any code is written. You see the product before we build it. Scope, timeline, and fixed price locked at this stage. No surprises after work starts.

  3. Weeks 4–12
    03

    Build

    Bi-weekly agile sprints. Weekly progress calls. Direct access to the team and project management tools. Working software at the end of every sprint. Not a big-bang delivery at the finish line.

  4. Weeks 12–16
    04

    Ship

    Production deployment, QA sign-off, load testing, and team handover. You own the full codebase from day one. We stay on for post-launch iteration and support. Nothing gets thrown over the wall.

What clients say

Rated 4.9 on Clutch. Here's what clients actually said.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Gil Nugraha
Gil Nugraha
Indonesia flagIndonesia
Founder at UrShipper

I definitely recommend RaftLabs, especially to solo founders like me. Their clear communication and detailed discussions have always helped me make better decisions.

01 / 14

Custom Software Development FAQs

Custom software development at RaftLabs is priced on a fixed-project basis after a one-week discovery sprint, not an open-ended hourly rate. Typical ranges: small web applications with 4–5 core features run $15,000–$30,000; mid-sized platforms with 6–9 features run $30,000–$65,000; complex enterprise systems with 10+ features start from $75,000.

AI and automation projects vary by complexity: simple chatbots start around $15,000; autonomous AI agents with multiple integrations run $30,000–$80,000; full AI platform builds can exceed $100,000. Voice AI deployments typically cost $20,000–$50,000. Mobile apps run $25,000–$70,000 depending on platforms and features.

The fixed price is agreed before development starts. It does not change unless scope changes, and any scope change is discussed explicitly before we proceed. To get a specific number for your project, book a 30-min call. We scope it properly before you commit to anything.

Most custom software projects at RaftLabs ship in 10–14 weeks from discovery to production deployment. The breakdown: Week 1 is discovery (stakeholder interviews, workflow mapping, scope definition). Weeks 2–3 cover design (wireframes, architecture, fixed-price agreement). Weeks 4–12 are development in bi-weekly agile sprints. Weeks 12–16 cover QA, load testing, and deployment.

AI and automation projects typically run 8–12 weeks. Voice AI agents deploy in 6–10 weeks. Mobile apps take 10–14 weeks. Complex enterprise builds extend to 16–20 weeks. We've shipped 100+ products on these timelines since 2020. Our average delivery is 12 weeks. We publish this number because we've earned it across project types and industries.

Process automation uses deterministic logic to eliminate manual steps in a defined workflow: if X happens, route it to Y, send notification Z. It works well for structured, predictable tasks: invoice routing, data sync between systems, report generation. It is faster to build, cheaper to run, and easier to audit.

AI development handles tasks that require judgment, pattern recognition, or unstructured input. An automation routes invoices by template matching; an AI agent reads invoices in any format, extracts the right fields, and flags anomalies even in documents it has never seen. AI is the right choice when the input is variable, the rules are too complex to enumerate, or the system needs to improve over time.

Most effective projects combine both: automated pipelines handle the structured, high-volume work; AI handles exceptions and judgment calls. We help clients identify which problems need AI versus automation before scoping. The former is more complex and expensive; the latter is often the right answer.

All project work is priced at a fixed cost agreed before development starts. This means you know the exact cost before committing, and it does not change unless scope changes explicitly. We do not do time-and-materials or open-ended retainers for project delivery.

The fixed price is set after the discovery sprint (Week 1), which maps the full scope, produces low-fidelity wireframes, and gives us the information to quote accurately. The discovery sprint itself is a paid engagement, typically $2,000–$5,000 depending on project complexity. The cost applies toward the full project if you proceed.

For dedicated development teams (staff augmentation), we charge a monthly rate per engineer: typically $6,000–$12,000 per month for a senior developer depending on specialisation and seniority. Contracts are monthly with no minimum commitment.

You need a clear understanding of the business problem. You do not need wireframes, a technical spec, or a detailed feature list. Coming in with a rigid spec often creates more problems than it solves, because it locks in a solution before we understand the problem.

The most productive starting point is a plain-language description of what is costing you money or time: 'my team spends 20 hours per week manually entering data from PDF invoices into our ERP' or 'we lose leads because nobody answers the phone after 5pm.' From that, we handle everything: discovery, scope definition, architecture, design, and build.

If you have an existing codebase, previous designs, or a technical team we need to coordinate with, that is useful context, but not a prerequisite. We start with a 30-min call to understand the problem and tell you honestly whether we are the right fit.

We have built software across a wide range of industries: healthcare, fintech, hospitality, logistics, manufacturing, legal, media, e-commerce, retail, education, martech, loyalty and rewards, travel, and professional services.

Clients include Vodafone, T-Mobile, Energia, Aldi, Cisco, Lockheed Martin, Wells Fargo, and Nike. Industry experience matters because domain knowledge shapes architecture decisions: a healthcare platform needs HIPAA compliance and audit trails; a fintech system needs fraud detection and real-time transaction logging; a logistics app needs offline mobile support and GPS integration. We bring that context from previous builds in your space.

If your industry is not on this list, it does not mean we cannot help. It means we will ask more questions in discovery to close the knowledge gap before we propose a solution.

Fixed scope and fixed price eliminate the most common cause of late delivery: scope creep. Within that fixed scope, bi-weekly agile sprints give you working software throughout. You see the product every two weeks, not at the end of a 14-week silence.

QA testing runs alongside development, not after it. Automated test suites, API testing, and manual QA are included in the project cost, not an add-on or afterthought. Every sprint ends with a demo. Any quality issue that surfaces during a sprint is fixed in that sprint before new work starts.

We have shipped 100+ products since 2020 with an average delivery of 12 weeks. Our project managers have direct authority to raise scope or timeline concerns without waiting for a steering committee. If something is going to affect delivery, you hear about it the same day we know, not in the next weekly report.

Yes. Legacy modernisation, performance remediation, adding AI capabilities to existing software, and inheriting a half-built product from a previous agency are all common engagements for us.

We start with a technical audit: code quality review, architecture assessment, security scan, and performance profiling. The audit gives you an honest picture of what you have: what is salvageable, what needs to be rewritten, and what can be improved incrementally. We give you a clear recommendation before quoting any work.

We do not take over codebases blindly. If the audit reveals the system is too fragile to extend safely, we will tell you, along with a realistic cost comparison between remediation and rebuild. Post-launch maintenance and ongoing development retainers are available for systems we have built or inherited.

We pick technology based on the problem, not what we are most comfortable with. That said, our primary stacks: for AI: Python, LangChain, LlamaIndex, OpenAI, Anthropic Claude, Mistral, Whisper, ElevenLabs, Deepgram; for web: React, Next.js, Node.js, TypeScript, PostgreSQL, Redis, Supabase, AWS, GCP, Vercel; for mobile: React Native, Swift (iOS), Kotlin (Android); for automation: custom Python pipelines, n8n, Make.

If you have an existing codebase in a specific stack: Ruby on Rails, Django, Laravel, .NET, we will work in it rather than pushing you to rewrite. The goal is solving your problem, not advocating for our preferred tools.

First step

Something is costing you money or time. Tell us what it is.

You'll talk to someone who has built this kind of thing before, not a sales rep. We give a straight answer on scope, cost, and timeline, and we reply within one business day.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.