AdWhatCost: Ad Insights & UTM
by Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR
App Highlights
AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.
- Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
- Track the orders and revenue generated by individual UTM parameter sets
- Find out the profitability of your ads as well as of your store in general
- Gain insights into the purchase behavior of your customer cohorts over time
- Receive a daily email report of your store performance right to your inbox
Pricing: Free plan available. 10-day free trial.
Rating: 4.9/5
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