An Online Video Maker Platform
We built a white-label video software to help small and medium-sized businesses overcome video creation challenges. The marketing video maker simplifies the process, allowing users to produce high-quality marketing videos quickly and effectively within minutes.
How We Built a White-Label Video Maker Platform for Small Businesses
Traditional video making software presents a significant hurdle for small businesses. These complex tools demand technical expertise, time, and resources that are often scarce for companies like HVAC technicians, restaurants, handymen, and home improvement stores. This digital divide hinders their ability to effectively reach customers through video content, a crucial component of a strong social media presence.
Small businesses face the added challenge of competing with larger enterprises that have dedicated video production teams. The lack of in-house video creation capabilities often results in inconsistent branding, missed marketing opportunities, and a reduced online presence.
Recognizing this gap, a client approached us with a vision: to develop a white-label video platform that empowers these businesses to create professional-quality videos effortlessly.
Platforms
Responsive Web App
Duration
3 Months
Industry
Marketing Tech
We developed a custom marketing video maker software for our client, utilizing a robust technology stack to meet their specific needs.
Next.js for building performant user interfaces
TypeScript to ensure code quality, readability, and maintainability
NestJS for scalable backend development
Firebase for user authentication and authorization
Hasura for efficient database management and GraphQL APIs
AWS Lambda for serverless video processing
Partnership Goal
A digital marketing agency partnered with us to develop a video creation software designed to help businesses to produce professional-quality videos quickly and effortlessly. The platform must make video creation easier and more accessible by providing tools and resources that allow users to create engaging content without needing advanced technical skills. It should enable more people to create interesting and professional-looking videos, regardless of their technical experience in video production.
Before
- Limited video creation skills
- Time-consuming video editing
- High video production costs
- Struggle to create engaging content
- Inefficient resource allocation
- Difficulty in repurposing videos
After
- Rapid video creation with templates
- Easy-to-use video editing
- Cost-effective video production
- Diverse video content creation (explainer, promo, etc.)
- Increased productivity and focus
- Significant cost savings
- Improved brand storytelling
- Versatile video content repurposing
- Higher engagement and conversions
- Better video marketing ROI
Team Formation
A digital marketing agency sought a small, tech-strong, and flexible team to work in the Martech space, with each member taking full ownership of their tasks. They partnered with us to build a powerful video creation engine. We assembled a focused group of three team members to tackle this challenge. The project demanded a robust video template library, a real-time web-based editor with granular customization, and seamless cloud integration.
We followed Agile methodologies, working in 2-week sprints to maintain focus and efficiency. Communication was vital, with support issues handled quickly through Slack. Rigorous testing in development, testing, and staging environments before deployment ensured a smooth workflow and successful delivery of the healthcare app.
video renders
customizable templates
user satisfaction
Our partnership
The challenges faced by SMBs (Small and Medium-sized Businesses)—limited resources, technical complexity, and time constraints—made it difficult to produce high-quality marketing videos.
Recognizing these issues and the opportunity, a leading digital marketing agency in the US approached us to develop a white-label video platform to help businesses create professional videos efficiently. We used Lambda specifically for this use case, where it utilizes FFmpeg to generate videos, taking a maximum of 5 minutes to render and download.
This collaboration marked the inception of Vidmattic, a platform designed to bridge the gap between complex video editing software and the needs of businesses, enabling them to put video to work for their business.
Customizable Templates
Quickly create professional videos with pre-designed layouts.
Versatile Video Creation
Effortlessly produce marketing, promo, and explainer videos tailored to your audience. Also, create video marketing blogs to educate and engage your audience.
Instant Video Processing
Skip the wait! Vidmattic utilizes real-time processing power to deliver your edited video outputs within seconds. Focus on creating, not waiting.
Real-time Editing
Instantly preview changes and refine your video.
Zero Learning Curve
Forget complex tutorials and software manuals. Vidmattic is designed with user-friendliness in mind. Start creating professional videos right away, without the need to learn intricate editing tools.
Design Customization
Enhance your videos with custom images, logos, and graphics to strengthen your brand identity.
Audio Enhancement
Add background music, voiceovers, or sound effects to create immersive video experiences.
Intuitive Interface
Navigate the platform with ease, no design experience required.
Instant Video Processing
Quickly transform your vision into a finished video.
Cloud Integration
Access and manage video assets seamlessly with Dropbox and Google Drive.
B2B Video Marketing
Create compelling videos for sales, lead nurturing, product demonstrations, and other B2B marketing initiatives.
Automated Email Updates
Receive notifications for new user sign-ups and completed video projects.
Multilingual Support
Cater to a global audience with language options.
What happened next
The project was a resounding success. The marketing video maker software empowered thousands of users to create professional-quality videos with ease. By providing an intuitive platform and a vast library of customizable templates, Vidmattic helped businesses capture attention, build brand awareness, and boost traffic & sales. With over 8,000 videos produced and a growing library of 400+ templates, the platform made a significant impact on the MarTech industry.
By lowering the barrier to entry for video production, the marketing video maker helped businesses of all sizes harness the power of video to connect with their audience, drive engagement, and achieve their marketing goals.
Have further questions?
How challenging is it to develop a user-friendly video editing platform?
Developing a user-friendly interface is crucial for such apps. While the core video editing functionalities may be complex, the user experience needs to be intuitive and accessible. This requires careful planning, focusing on features like drag-and-drop editing, pre-designed templates, and clear instructions.
What are the key technical considerations for real-time video processing?
Real-time processing demands a robust backend infrastructure. Cloud-based solutions like AWS Lambda (used in Vidmattic) offer scalability and efficient resource allocation to handle video rendering requests without compromising speed.
How can I ensure a high user satisfaction rate for my video editing app?
Prioritizing a user-centric approach throughout development is key. This includes:
Gathering user feedback: Conduct surveys and user testing to understand their needs and pain points.
Focusing on a simple learning curve: Offer intuitive features and clear tutorials to minimize the learning barrier.
Providing a variety of customizable options: Allow users to personalize their videos with elements like text overlays, music, and branding.
What are the benefits of using pre-designed video templates?
Pre-designed templates offer several advantages:
Reduced editing time: Users can quickly select a template that aligns with their video goals.
Professional look and feel: Even non-designers can create polished videos with high-quality templates.
Consistency: Templates help maintain a consistent brand image across all social media content.
How long does it typically take to develop a video editing app like Vidmattic?
The development timeline can vary depending on the app's complexity and feature set. A basic platform with core functionalities like Vidmattic can be developed within 3-6 months with a dedicated team. RaftLabs has extensive experience in developing user-friendly and feature-rich mobile and web applications. Contact us to discuss your project and explore how we can help you bring your vision to life.
How can I create a marketing video using a marketing video maker?
To create a marketing video, start by selecting a ready-made template from the software. Customize it with your content, such as text, images, and audio. The video maker software simplifies this process with intuitive tools that make video creation straightforward and efficient.
What is the cost to develop a video creation software?
The cost to develop video creation software varies based on features and complexity. Factors include whether you need a basic video maker or a more advanced solution, like an explainer video maker or a white-label video platform. For a precise estimate, contact a software development company like RaftLabs to discuss your requirements.
Can video maker software help in creating viral marketing videos?
Yes, video maker software can assist in creating viral marketing videos by providing easy access to high-quality, customizable templates and editing tools. These features enable you to produce engaging content that has the potential to go viral.
What are ready-made marketing video templates, and how do they benefit businesses?
Ready-made marketing video templates are pre-designed formats that make it easier to produce professional videos quickly. They help businesses by offering a consistent and visually appealing starting point, saving time, and ensuring brand consistency.
Why should I work with RaftLabs to build my video creation software?
RaftLabs specializes in developing custom video creation software tailored to your needs. Whether you want to build a powerful marketing video maker, an explainer video tool, or a promo video maker, our team has the expertise to deliver a solution that meets your specific goals.
How can a marketing video maker enhance my digital marketing strategy?
A marketing video maker enhances your digital marketing strategy by enabling you to produce high-quality videos quickly. This allows for consistent content creation, improved engagement with your audience, and a stronger presence on social media.
What are the benefits of using a white-label video platform?
A white-label video platform allows you to offer video creation tools under your own brand. This can help you provide a customized experience for your clients and align the software with your business goals without developing the technology from scratch.
What should I consider when building a powerful video creation engine?
When building a powerful video creation engine, consider factors such as ease of use, scalability, and integration with other tools. It should offer customizable templates, real-time editing features, and efficient video processing to meet diverse business needs.
How does digital marketing and video content creation software contribute to business growth?
Digital marketing and video content creation software facilitate the production of engaging video content, which can boost brand visibility, enhance customer engagement, and drive conversions. This software helps businesses produce professional videos efficiently, supporting their overall marketing strategy.
Can video templates be customized to fit my brand's identity?
Yes, video templates can be customized to reflect your brand's identity. This includes adding your logo, adjusting colors, and incorporating brand-specific messaging. This customization ensures that your videos align with your brand's style and messaging.
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