Stop losing guests who already found you
Most direct booking losses happen on your page, not in search. Guests land, then leave for an OTA. The report shows where, why, and what to fix.
Free Hotel Website Review
Free for hotels and serviced apartments
Most property websites have 5 to 7 gaps that push guests to OTAs. See yours, ranked, in 48 hours.
Why guests leave without booking
The specific gaps pushing them to Booking.com and Expedia.
What to fix this week
Your top five changes, ranked by impact on direct bookings.
A brief for your web team
Developer-ready tasks you can forward without rewriting.
Proof
40+ properties reviewed across boutique hotels, serviced apartments, and aparthotels.
Direct answer
A free hotel website review is a manual audit of your property listing or booking page that identifies why guests leave without booking direct, ranks fixes by impact on bookings, and delivers a developer-ready brief within 48 hours. RaftLabs has reviewed 40+ hospitality properties across the UK, Ireland, and Europe.
01 How it works
From URL to fix list in 48 hours
- 0130 SEC
Share your link
Paste the URL of your property listing or booking page. No login, no setup.
- 02≤ 48 HRS
We review it
A senior engineer from our hospitality team checks images, copy, trust signals, mobile UX, and the booking flow against what high-converting properties do.
- 03INBOX
You get the report
A ranked fix list you can act on yourself, plus a developer-ready brief you can forward to your web team.
What operators do with the report
The report isn’t a list of problems. Each finding is ranked by revenue impact, so you know what to fix first and what to hand to your web team.
Know which fixes to ship first
Not every change has the same impact. We rank findings by potential effect on direct bookings, so your web team isn't burning hours on low-impact edits.
Cut OTA commission over time
OTAs take 15 to 25% per booking. Shifting 10 to 15% of reservations to direct moves margin in a meaningful way. We name the specific changes that make direct the easiest path for guests.
See your page the way a guest sees it
You know what the property looks like, what's included, why the price is fair. A first-time visitor doesn't. The review tells you what a stranger sees when they land cold, and whether it's enough to book.
Surface trust gaps that silently kill conversions
Missing review badges, unclear cancellation policy, no visible security cues at checkout. Guests don't tell you why they didn't book. They just leave. We name the doubts.
Validate before a rebuild
If you're weighing a new website or booking engine, the review shows whether you need one, or whether targeted fixes will move the needle first.
The 6 booking blockers we see most often
After hundreds of hospitality booking pages, the same conversion killers show up over and over. Here’s what stops guests from clicking “Book Now” and sends them to Booking.com instead.
Hidden or confusing pricing
Guests see "From £89/night" but can't tell if it includes VAT, what dates apply, or what extras cost. When the total jumps at checkout, they abandon. High-converting sites show nightly rate, taxes, and fees upfront, or use a one-click availability check that surfaces the real number. No surprises, no abandoned bookings.
Images that don't build trust
Dark photos, inconsistent room angles, lobby-only galleries. Guests can't picture themselves there, so they bounce to a site with better visuals. Properties that convert use 8 to 12 high-res images per room type in natural light. They show a mix of room, bathroom, amenities, and view. Breakfast gets photographed. The neighbourhood gets featured. Guests book what they can see.
Social proof in the wrong place
Reviews buried in the footer or a generic "4.5 stars" with no context. Guests can't find it when they're deciding. Top-performing sites place recent guest quotes directly on the booking page with dates, near the "Book" button. Trust needs to live where decisions happen.
Booking flow that needs a PhD
Multi-step forms asking for passport numbers before showing availability. Mandatory account creation. Redirects to a third-party engine that looks nothing like your site. Each one costs bookings. The best flows are one page: dates, rooms, choose, guest details, confirm. Mobile-friendly fields, large tap targets, autofill. No surprises, no external redirects.
A mobile experience that gives up first
Tiny text, buttons too close together, horizontal scroll on images, a desktop site shrunk down. These push roughly 60% of potential bookings away. Sites that convert on mobile use thumb-friendly buttons, single-column layouts, and load under 3 seconds. Galleries swipe. Phone numbers are tappable. Mobile is where most of your bookings start.
No reason to book direct
When nothing on the page tells guests why direct beats Booking.com, they default to what's familiar. Properties that win direct put the value above the fold: "Book direct, save 10%", "Free breakfast when you book here", "Best rate guaranteed, free cancellation". The advantage has to be obvious in 5 seconds.
We rebuilt a Dublin serviced apartment operator’s booking flow and guest app, replacing third-party redirects with a branded experience.
25% rise in direct revenue after launch.
What clients say
What hospitality operators say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.
Paula Castro
IrelandReservations Officer, City Break Apartments
Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that's been a game changer for our team and our guests.
Ready to stop losing bookings you already earned?
Paste your URL. We find what's costing you bookings, rank it by impact, and send the fixes. The fastest way to grow direct bookings without rebuilding your site.
FAQs
- Yes. No credit card, no trial, no hidden upsell. We offer it so property operators can see how we think, and so we get to understand the challenges hospitality teams face on the ground. If you ever want help implementing the fixes, we're here. The report is yours either way.
- Boutique hotels, serviced apartments (single and multi-location), aparthotels, B&Bs, premium hostels, and vacation rental portfolios. Every review is tailored to the property type. A serviced apartment gets different recommendations than a resort.
- Generic audits check SEO and page speed. We check what actually drives bookings: whether your listing has the images, descriptions, trust signals, pricing clarity, and room details guests need to book direct instead of going to an OTA.
- Just the URL of the page where guests see your rooms, rates, or property details. Usually your property listing or booking page. We handle the rest.
- Within 48 hours, delivered to your inbox as an interactive report with a downloadable PDF. Most reviews are completed within 24 hours.
- Our hospitality engineering team. The same people who've built booking engines, self-check-in apps, and guest experience platforms for operators across the UK, Ireland, and Europe. This isn't an automated scan. A real engineer reviews your site, which is why we catch the technical friction (broken mobile flows, slow-loading room data, PMS-side issues) that automated scanners miss.
- CRO is part of it. We check CTAs, booking flow, mobile UX, and trust signals. But we go further: we review the listing itself, including photography, property description, pricing display, and how your page compares to your own OTA listing. Standard CRO tools don't touch any of that. This is a full direct booking health check.