In short
LoyaltyPass is a digital loyalty card platform that puts stamp cards, points, and tiered rewards into Apple Wallet and Google Wallet. Customers earn and redeem with no separate app. Built for retail, hospitality, and service businesses that want loyalty programs customers use.
Most loyalty programs fail in the second week. Not the second month. Customers forget the punch card, can't be bothered to install another app, and the program quietly dies. LoyaltyPass puts the card inside Apple Wallet and Google Wallet, the two apps already on every phone.
We built it because we saw too many loyalty programs abandoned in the second week.
Same loyalty mechanics. Different delivery surface. The difference shows up in adoption and redemption.
A 4-location London coffee chain moved its punch-card loyalty into Apple Wallet and Google Wallet. Week one: 38% of paying customers added the card at the till. Month three: redemption rate at 41% versus the 8% they were seeing on their old standalone app. They kept the same "buy 9, get the 10th free" mechanic. Only the delivery surface changed.
Wallet apps don't compete for install slots. Apple Wallet ships with every iPhone. Google Wallet ships with every Android device shipped since 2022. Combined, that's more than 2 billion phones. When a customer scans a QR at the till to add a LoyaltyPass card, they're not making a download decision. They're accepting a pass into an app they already trust for boarding passes, transit tickets, and credit cards. The mental category is different, and the friction is different.
Wallet usage is also deeply habitual. iPhone users open Apple Wallet multiple times a week for transit, Apple Pay, and boarding passes. Your loyalty card sits next to those passes. It surfaces automatically when the customer is near your store (location triggers), and it's two swipes away when they're at the till. The standalone loyalty app, in contrast, lives in a folder on page three and gets opened once a quarter.
Push notifications follow a different set of rules in the wallet. A wallet pass push doesn't ask for a separate notification permission, because the customer already granted system-level notification permission to Apple Wallet or Google Wallet. That removes the "do you want this app to send you notifications?" prompt that 60% to 70% of users reject for new apps. You can send a "your reward expires Friday" nudge three days before expiry and it arrives on the lock screen the same way a flight delay alert does.
The other thing nobody talks about: standalone loyalty apps lose users on day 14. The pattern is consistent. Customers install on visit one, use it on visit two, get an OS storage prompt around day 10, and the app quietly gets cleared in the next round of "free up space" suggestions. Wallet passes don't trigger storage prompts because they live inside a system app. The decay curve flattens. That's the second-week abandonment problem solved at the OS level, not at the marketing level.
Same dashboard, different mechanics. Pick the loyalty model that matches how your customers behave.
Stamp cards for coffee, salons, and car washes
Buy 9, get the 10th free. Buy 5 cuts, get the 6th half-off. Stamp on scan at the till. Auto-resets when the customer redeems.
Points programs for retail and e-commerce
Earn 1 point per pound or dollar spent. Redeem at thresholds you set. Works for in-store POS, online checkout, and hybrid.
Tiered membership for gyms and premium services
Silver, gold, platinum (or your own names). Auto-promote on spend or visit milestones. Different perks per tier, all on one card.
Location-based card triggers
Customer walks within 100 metres of your store, their LoyaltyPass surfaces on the lock screen. Quiet, useful, not spammy.
Expiry-bumping push notifications
Three days before a reward lapses, a wallet push fires. Reactivation rate on dormant customers typically lands at 20-30%.
Apple Wallet and Google Wallet from one design
Upload one card design. We render both PassKit (Apple) and Google Wallet API formats. No design work duplicated.
Merchant dashboard with real engagement data
Active cards, redemption rate, cohort retention by signup month, and the list of customers who've gone quiet. Export anytime.
The four things that matter when you've already tried a punch card or a standalone app and watched both fail.
No customer download required
QR scan at the till, link in a receipt, or NFC tap. Card lives in the wallet the customer already opens daily. Zero install friction.
Live in two weeks, not two quarters
From signing the brief to handing out the first card: 14 days typical. Card design, POS connector, dashboard setup, staff training included.
Works for one location or fifty
Same dashboard scales from a single cafe to a 50-location chain. Per-location reporting, regional offers, and franchise-level controls.
You own the customer data
We don't share, sell, or resell your customer list. Export to CSV any time. Data lives in EU or US regions depending on your setup, GDPR-aligned by default.
Two situations where we'll tell you not to bother yet.
Single-location businesses with under 200 monthly paying customers. The math on loyalty programs only starts working once you have enough repeat traffic to see cohort patterns. At under 200 customers a month, you don't have a loyalty problem, you have a footfall problem. Fix that first. We've turned down small cafes and told them to invest in local SEO or a Google Business Profile refresh instead.
Businesses needing complex gamified mechanics on day one. If your loyalty vision is tiered badges, social leaderboards, in-app challenges, and unlockable content, LoyaltyPass isn't a fit. We deliberately keep the mechanics simple: stamps, points, tiers, expiry. Wallet passes don't render interactive UI the way a custom app can. If gamification is your hypothesis, you need a full app build and a different budget. We can scope that as a separate loyalty program build or a loyalty app project.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.
IndonesiaI definitely recommend RaftLabs, especially to solo founders like me. Their clear communication and detailed discussions have always helped me make better decisions.
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Tell us what's not working in your business. We'll find the real problem and tell you exactly what it would take to fix it.